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Autism, ABATCC to be featured on NBC
| Feb 19, 2005 |
| Dear Friends,
NBC next week (February 21-26) will be devoting a sizeable portion of its programming to autism. Among the issues featured will be our quest to have insurance companies cover ABA therapy. According to information that has been provided to us by NBC, our campaign will be featured in the CNBC program "Power Lunch" on Tuesday, February 22, at 12:30 EST, and repeated on CNBC later that afternoon at 4:45 EST, and, again, on Friday, February 25, at 1:30 EST. Please check for the full schedule of their programming below. NBC attacks autism with "AUTISM: THE HIDDEN EPIDEMIC?" A WEEK LONG SERIES ON THE NETWORKS OF NBC NEWS "Today," "Nightly News with Brian Williams," CNBC, MSNBC, NBC Owned and Operated Stations, Telemundo and MSNBC.com will spend the week of February 21 - 26, 2005 looking at autism from all angles. 8:10 A.M. EST and 9:10 A.M. EST THE TODAY SHOW Monday, February 21 and continuing each day through Friday, February 25, NBC will air a 10-part series on autism spectrum disorders. TODAY will cover the signs and causes of autism, how it is diagnosed, what educational programs exist, how it affects families, and how parents of autistic children can better advocate for their children. On Friday, February 25, the week long series will conclude with NBC Universal Chairman and CEO Bob Wright and his wife, Suzanne, appearing on "Today" to launch Autism Speaks, a new foundation created to raise awareness of and find a cure for autism. The Wrights will discuss how autism has touched their family since their eldest grandson was diagnosed a year ago at age two; and how they've been inspired by the determination of the autism community. Check "Today's" website for more details at www.today.msnbc.com. Twice each day that week, MSNBC will re-run the Today Show segments, adding interviews about Autism with live guests. MSNBC will also air segments on autism throughout its news broadcasts all week long. NIGHTLY NEWS WITH BRIAN WILLIAMS examines the science of autism: How much more we know about it today and what has changed in the past 50 years in diagnostics and treatments. NBC's chief Health and Science correspondent Robert Bazell revisits a family he profiled five years ago, and reports on how a daughter's autism has affected the entire family; and "Nightly News" goes to Yale, to take a look at cutting-edge experiments aimed at figuring out the mysterious components of autism, how autistic people experience everyday life and why. CNBC: At 12:30 p.m eastern time on "Power Lunch," and 4:45 p.m eastern time on "Closing Bell." Tuesday through Friday, February 22 - February 25, and also at 1:30 on Friday Feb 25, CNBC will air new pieces focusing on the enormous financial burden on families, funding and research, the rising demand for services, and job training for autistic teenagers. Hosted by "Power Lunch" co-anchor Sue Herera, the series will also discuss autism in the workplace, featuring a profile of a well-known person in business. MSNBC.com will offer a series of original articles, including an introduction to autism, the latest theories about what has caused the dramatic increase in the disorder, what treatments are available and how families can cope with a diagnosis. In addition, MSNBC.com offers multiple interactive features, ranging from a comparison of the different treatment options to what signs and symptoms parents should watch for in their children. NBC's Robert Bazell will discuss the latest news in autism research in an audio Q&A available on line. All of MSNBC.com's coverage and the scripts and interviews from the "Today" show and "Nightly News" will all be available at http://www.autism.msnbc.com. 7 - 8 p.m. EST the weekend of February 19 & 20 (Viewers should check their local program listings for individual airdates), the 14 NBC OWNED AND OPERATED STATIONS on the NBC Universal Television Stations group will focus on the rising autism epidemic. Produced by KNBC in Los Angeles and hosted by anchor Michele Ruiz, the program will help educate viewers about the disorder and provide important information on possible causes, warning signs, treatments and therapies. The show also examines the enormous impact autism has on the entire family and documents one family's personal struggles, frustrations and triumphs as they care for their autistic son. In addition, many NBC affiliates will join this effort by producing local reports on aspects of autism in their own communities and running additional stories on this topic produced by NBC News. 7 - 8 p.m. Saturday, February 26, TELEMUNDO will present "Autismo: Epidemia Silenciosa?" The show will provide viewers with important information on the disorder and explain how families can seek treatment for their autistic children. KVEA anchor Lucia Navarro will serve as host of the program, which will also explore how the Hispanic community deals with autism and the social stigma that is often associated with mental illness. Additional information about programming and when viewers can tune in for specific information can be found at http://www.autism.msnbc.com. Photos will be made available to the press at www.nbcmv.com. Autism statistics are alarming: the Centers for Disease Control (CDC) is reporting that as many as one in 166 (60 in 10,000) children in the United States will be diagnosed with an autism spectrum disorder. A decade ago, the figure was 1 in 2,500. On February 9, 2005, the CDC announced that autism is the fastest growing developmental disability in the United States. Currently, it is estimated that 1.77 million Americans are affected by autism. And while it is the fastest-growing developmental disability in the United States, with no known cure, autism is very responsive to early intervention. Awareness of its symptoms is vital information for parents, and can literally change the lives of the children and families affected by autism. During the week of February 21, a national campaign led by the CDC and partner organizations will be launched called "Learn the Signs: Act Early." It aims to educate parents of young children about developmental milestones, signs of developmental delays such as autism and the need to discuss concerns with their child's doctor or nurse. www.cdc.gov/actearly |
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